Digital Marketing Tips for Artists and Creative People: Authentic Strategies to Grow Your Brand

Because your art deserves to be seen, without losing its soul.

Not every artist dreams in pixels, metrics, or algorithms. Some of us dream in textures, rhythms, metaphors, or color. But in today’s world, being visible online is crucial not to become a content creator, influencer or a trend chaser/setter, but to simply say, I’m here. This is my work. This is what I feel.

When I first stepped into digital marketing, it felt unnatural. I wasn’t tech-savvy. I didn’t seek the spotlight. Showing up online felt like proving my worth to an invisible audience. It was draining. But over time, I realized that visibility isn’t about being loud—it’s about being clear. It’s about allowing the right people to find and connect with you. Start small, take it step by step, and trust that the journey will unfold. You’re not alone in this. Here are some gentle, soulful strategies I’ve learned; designed especially for creative people.

1. Share the process behind your artwork

People enjoy trends, beauty, aesthetics but they stay for authenticity. Don’t just post the final masterpiece, share the process, the struggles, and the stories behind your work. Whether it’s a rough sketch, a poem you can’t stop re-reading, or the moment of inspiration that sparked your idea, let people into your world. Don’t just show your polished portfolio, show your journey.

Actionable Tip: Next time you share your art, also share the feeling behind it. What were you thinking when you created it? What did you struggle with? The deeper, the better.

2. Choose the best social media platform for your art

Trying to be active on every platform is exhausting. Instead, focus on one or two spaces where you can truly connect. Whether it’s Instagram, a personal blog, Behance, or Pinterest, find where you feel comfortable sharing your art. Prioritize quality over quantity and focus on building relationships rather than chasing massive reach.

Actionable Tip: Think about the platform where your ideal audience hangs out. Start there and see how it feels to share your creative process and connect with your followers or clients.

3. Explore your unique voice

The parts of you that feel ‘too much’, ‘too strange’, or ‘too soft’ are often what make you unforgettable. Don’t try to fit into industry standards, show who you truly are. Embrace your oddity, weird metaphors, unusual visuals and ideas. This is what will set your work apart and help you build a genuine following. Be unapologetically you.

Actionable Tip: Write down the three things you’ve always felt were ‘too strange’ about your art or your process. How can you highlight those in your marketing?

4. Create a portfolio website or a brand identity

Your website should feel like a reflection of your artistic soul, not like a generic business brochure. Use colours that comfort and inspire you. Write copies that sound like you speak. Let visitors feel as though they are stepping into your creative world, not just scanning a sales pitch. Your website is your digital home, make it welcoming and uniquely yours.

Actionable Tip: Take a moment to review your website, does it feel like ‘you’? If not, make a few small tweaks to ensure your personality shines through in every corner.

5. Repurpose your artwork for social media

You don’t have to constantly create new work to stay visible. That one painting you’re proud of? It can become a social media post, a short video, a desktop wallpaper, or even a blog post reflecting on its meaning. Let your past creations live on by sharing them in different formats or revisiting them with a new perspective.

Actionable Tip: Look through your past work and choose one piece to repurpose. How can you showcase it in a new light?

6. Collaborate with other creative people 

You don’t have to go through this journey alone. Collaboration is one of the best ways to expand your reach while staying true to your voice. Work with fellow artists, writers, musicians, or creators whose energy complements yours. Collaborating isn’t just for exposure, it’s about joy, depth, and adding a new dimension to your work.

Actionable Tip: Reach out to a fellow creative you admire. Propose a collaboration that feels exciting and authentic to both of you.

7. Effective marketing strategy is in building the connection

Marketing is about connection, not manipulation. When you share your authentic work that truly connects, you’re not shouting into a void. You’re inviting the right people to experience what you create. Your art doesn’t need filters, gimmicks, or tricks, it just needs a way to be discovered by the people who need it most.

Actionable Tip: Think about your favorite artists. How do they communicate their work online? How can you use your own voice to invite people into your creative world?

You don’t need to become a “marketer” to share your art. What you need is a bridge, a way to let the right people find you without compromising who you are. Your digital presence can be quiet and meaningful, a bridge between your soul and the world. Because someone out there is waiting for exactly what you create. Let them find you.

Ready to start exploring your true creative self online? Join me for more tips and inspiration, and let’s make your digital presence as authentic as your art.